Design & Software house

Bend Agency served as a software house specialising in the development of various products, including websites, CMS websites, e-commerce platforms, and custom software solutions. These offerings were built using their own PHP-based framework, enabling the creation of tailored and efficient solutions for clients.q

ROLE

Web Designer

TIMELINE

Jan/2008 - Jan/2015

PLATFORM

Web

# UX/UI Design Process

# 1 - Tools

Photoshop

# 2 - Discovery & Research

Discovery Research

# 3 - Solutions

Features Prioritizations
(MoSCoW & Matrix 2X2)
Solutions Sketches
User Flow
Sitemap

# 4 - Develop

Low Fidelity Wireframes

# 5 - UI & Delivery

High Fidelity Screens
Style Guides
Hand-off with devs

# PROJECT OVERVIEW

Creating a Bend Commerce Platform, empowering numerous customers to achieve online sales successfully through a seamless and user-friendly experience.

# THE CHALLENGE

Bend commerce was developed from scratch around 2010 presented a unique challenge as the e-commerce landscape was still in its early stages. Consequently, creativity and extensive research, involving customers and small business partners, played a crucial role in starting from scratch and ensuring the success of the platform. The goal was to provide a robust digital sales solution that empowered small companies to thrive in the online marketplace, ultimately delivering a reliable and effective platform for their digital sales needs.

# OUTCOME

Bend Commerce garnered significant adoption among customers, enabling them to successfully sell their products throughout Brazil. The learning curve associated with using our platform was remarkably smooth, with customers able to operate with confidence and achieve success within a span of two weeks to one month. This quick onboarding process contributed to the overall satisfaction and efficiency of our users, further solidifying the platform's positive impact in facilitating their business operations.

# Front-end E-commerce Buying Process

Low fidelity wireframes were essential for usability testing and served as a starting point to customise the design according to the customer's brand.

### 1 - Home - Main Page

### 2 - Products details

### 3 - Checkout

### 4 - Sign in / Sign up

### 5 - Payment Checkout

### 6 - Confirmation Page

# Front-end E-commerce Buying Process

After creating an account and making a purchase, customers gain access to a dedicated panel that allows them to efficiently manage their purchases and seek assistance from the support team.

# E-commerce Back-office

On the business side, the company receives and processes the orders, gaining access to comprehensive data about their customers and sales. This information empowers the business to make informed decisions and optimise their operations for better customer satisfaction and increased sales.

# Customised Client’s E-commerce

Based on the low fidelity screen structure, we undertake custom design processes for each customer, tailoring the visual aesthetics and functionality to align with their unique brand and specific requirements. This approach ensures that the final design reflects the individual identity of each customer, while meeting their specific needs and preferences.

# CMS Website Responsive

The responsive Content Management System (CMS) websites were built from scratch, catering to the specific requirements of each customer.

# WHAT HAVE I LEARNED?

Reflecting back on the project

Working with and understanding various types of businesses has provided me with extensive knowledge about different sectors and the themes that resonate with their target audiences. This experience has enabled me to create designs that effectively appeal to their unique customer base.